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- Title
QUALITY STRATEGIES, A PREMISE OF THE SUSTAINABLE DEVELOPMENT OF THE ORGANIZATIONS.
- Authors
TODORUŢ, Amalia Venera; CIRNU, Doru
- Abstract
This paper approaches aspects regarding the role of strategies focused on quality in the sustainable development of the organizations. Throughout the paper we have presented the ways of determining the strategies and first of all of strategies focused on quality, which represent a real growth vector that indicates the direction in which the firm develops. Starting from the current economic context, we have analyzed throughout the paper the different strategies of quality, focusing on: strategies regarding the maximum performance, dominated through quality, differentiation through quality, diversification through quality, the concentration on a quality level and the renewal of range.
- Subjects
SUSTAINABLE development; ORGANIZATION; DIVERSIFICATION in industry; PERFORMANCE; ECONOMIC development; INDUSTRIAL policy; PRODUCT quality
- Publication
Quality - Access to Success, 2011, p246
- ISSN
1582-2559
- Publication type
Article