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- Title
Chinese Journalistic Expertise of Weak Media: Stereotype of Thailand as an Example.
- Authors
Xiyan Tang
- Abstract
This article refers to Norman Fairclough's discourse analysis theory to analyze the coverage of Thailand in the Chinese mass media. After analysis, the findings cover five main aspects: (1) Information about Thailand is mainly in the weak ( non-official or not mainstream) media; (2) Except for some official documents and diplomatic information, almost all the exposure about Thailand is limited or related to travel columns; (3) Ladyboy and Buddhism are the most important key words related to Thailand; (4) While Buddhism is only a void concept lacking sufficient interpretation or deep exploration, there is abundant content about ladyboys in Thailand; (5) The focus around the ladyboy topic is flesh. Considering the great tension between popular desire for flesh topic and the dominant ideology, and the two camps in China's media system after 1978, the author argues that it is actually a discursive tactic employed by the weak media which on one hand, has to obey the dominant ideology and its related rules, while still hoping to attract enough readers on the other. This subtle tactic requires the journalists to skillfully balance the two side pressures, one is from the dominant ideology, the other is from the popular desire of readers. The capacity to negotiate between the two sides actually requires the journalists to have a tacit knowledge which can only be obtained through professional working experience. Therefore the author provides insight into Chinese journalistic expertise of weak media, and offers a tripolar interactional journalistic expertise model of weak media in China.
- Subjects
THAILAND; CHINA; DISCOURSE analysis; BUDDHISM; MASS media; JOURNALISTS' attitudes; EXPERIENCE
- Publication
China Media Research, 2016, Vol 12, Issue 1, p108
- ISSN
1556-889X
- Publication type
Article