Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFROM THE EDITORS.AuthorsZank, Gail; Messina, Michael; Aurand, TimSubjectsPERIODICAL editors; MARKETING periodicals; MARKETING management; PUBLISHING; PERIODICAL publishingPublicationMarketing Management Journal, 2014, Vol 24, Issue 1, pivISSN1534-973XPublication typeArticle