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- Title
Winning One Program at a Time: A Systemic Approach.
- Authors
Schultz, Adam; Zimmerman, Kay
- Abstract
Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, lowcost, program level marketing system across 18 online and distance education programs. Programs that have deployed this system for two years or more have achieved 95125% enrollment by the end of their second year in the program.
- Subjects
COLLEGE students; STUDENT recruitment; NORTH Carolina State University; STUDENTS
- Publication
Online Journal of Distance Learning Administration, 2016, Vol 19, Issue 2, p1
- ISSN
1556-3847
- Publication type
Article