In this article the author discusses how the use of a slogan, such as "Do it right the first time" introduced by Philip B. Crosby and Frank Price, is one of the surest ways for a business to lose its credibility. Topics include the three categories of interested parties that exist in every context of getting it right, statistician W. Edwards Deming's plan-do-study-act (PDSA) cycle, and the importance of taking the time to learn through experimentation.