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- Title
A DETERMINANT ATTRIBUTE APPROACH FOR DEVELOPING PRIMARY CARE MARKETING STRATEGIES.
- Authors
Berger, Philip K.; Guiltinan, Joseph P.
- Abstract
This study describes and evaluates a conceptual and methodological approach for identifying the characteristics of ambulatory/primary care services that are used by consumers in selecting a provider source. The approach presented is based on the concept of attribute determinance and is suitable for implementation by health managers and planners.
- Subjects
PRIMARY care; OUTPATIENT medical care; MEDICAL care marketing; HEALTH services administration; CONSUMER preferences; CHOICE (Psychology); MARKETING planning; MEDICAL care research; CONSUMER attitudes; HEALTH attitudes
- Publication
Journal of Health Care Marketing, 1981, Vol 1, Issue 2, p15
- ISSN
0737-3252
- Publication type
Article