Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing and the Bottom Line: Creating the Measures of Success, 2d ed. (Book).AuthorsClark, Terry; Clark, BruceAbstractThe article presents a review of the book "Marketing and the Bottom Line: Creating the Measures of Success," by Tim Ambler.SubjectsMARKETING &; the Bottom Line: Creating the Measures of Success (Book); AMBLER, Tim; MARKETING literature; NONFICTIONPublicationJournal of Marketing, 2004, Vol 68, Issue 1, p167ISSN0022-2429Publication typeBook ReviewDOI10.1509/jmkg.68.1.166.24033a