Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title5. Consumer Behavior.AuthorsPenn, Jr., William S.; King, Robert L.; Gross, Walter; Tigert, Douglas J.; Spencer, Ulric M.; Disch, Wolfgang K.A.AbstractThe article presents a series of abstracts of publications in the field of consumer behavior, including "Better Deal for Ghetto Shoppers," "Consumer Installment Credit," and "The Use of Consumer Panels for Brand-Share Prediction."SubjectsCONSUMER behavior; CONSUMER panels; MARKET share; SHOPPING; POOR people; MARKETING research; MARKETING; ECONOMICSPublicationJournal of Marketing, 1969, Vol 33, Issue 1, p116ISSN0022-2429Publication typeAbstract