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- Title
10. International Marketing.
- Authors
Peterson, R. D.; Kahler, Ruel; Meissner, Frank; Peters, William S.; Worcester, Robert M.; Regan, William J.; Babione, F. A.
- Abstract
Several abstracts are presented for articles related to international marketing. They include "Some Issues in International Marketing," by John S. Ewing and M. Y. Yoshino, appearing in the autumn 1966 issue of "Business and Society," "Agribusiness for Developing Countries," by Ray A. Goldberg, appearing in the September-October 1966 issue of "Harvard Business Review," and "Sports Equipment in West Germany," appearing in the January 1967 issue of "Marketing in Europe 51."
- Subjects
MARKETING; EXPORT marketing; DEVELOPING countries; INTERNATIONAL business enterprises
- Publication
Journal of Marketing, 1967, Vol 31, Issue 3, p89
- ISSN
0022-2429
- Publication type
Abstract