Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAn Alternative Statistical "Line of Best Fit"AuthorsFerber, Robert; Semon, Thomas T.Abstract.SubjectsGEOMETRIC modeling in statistics; REGRESSION analysis; LINEAR statistical models; MATHEMATICAL statistics; LEAST squares; SALES territories; SCATTER diagrams; TREND surface analysis; STANDARD deviations; MULTIVARIATE analysis; STRUCTURAL equation modeling; NONLINEAR statistical modelsPublicationJournal of Marketing, 1960, Vol 24, Issue 3, p73ISSN0022-2429Publication typeArticle