We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Candidate Appearances on Soft News Shows and Public Knowledge About Primary Campaigns.
- Authors
Brewer, Paul R.; Cao, Xiaoxia
- Abstract
This study examines the relationship between exposure to candidate appearances on soft news programs and knowledge about the 2004 Democratic primary campaign. Survey respondents reported seeing candidates on late-night, political comedy, morning, and news magazine shows. Seeing a candidate on a late-night or political comedy show was positively related to knowledge, whereas seeing a candidate on a morning show was not. Evidence of a positive relationship between seeing a candidate on a news magazine show and knowledge was mixed. The findings suggest that candidate appearances on late-night and political comedy programs may contribute to the democratic process.
- Subjects
TELEVISION comedies; PRIME time television programs; JOURNALISM research; JOURNALISM; POLITICAL satire; MASS media; PERIODICALS
- Publication
Journal of Broadcasting & Electronic Media, 2006, Vol 50, Issue 1, p18
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1207/s15506878jobem5001_2