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- Title
ИНТЕРАКТИВНОТО ПРЕЖИВЯВАНЕ НА ТУРИСТА В КОНТЕКСТА НА ДИГИТАЛНИЯ МАРКЕТИНГ
- Authors
Атанасова, Веселина
- Abstract
Digitization in many sectors has created conditions for transformation of activities into the tourism sector. The digitally-based tourism market seeks quick and easy access to the information needed, is interested in consumer feedback and selects products based on online channel information, wants an interactive experience. The widespread use of Internet technologies has become one of the most important tasks of the tourism business and a key factor for its prosperity. The modern user of tourist information wants not only to get acquainted with it but also to actively participate in the formation of the rich information environment. The article considers digital marketing as an opportunity for the tourist company to meet the requirements of the modern user, creating interactive experiences.
- Subjects
BUSINESS tourism; TOURISM marketing; INTERNET marketing; ACCESS to information; CORPORATE meetings; PSYCHOLOGICAL feedback; TOURISM websites
- Publication
Management & Education / Upravlenie i Obrazovanie, 2018, Vol 14, Issue 2, p93
- ISSN
1312-6121
- Publication type
Article