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- Title
Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions.
- Authors
Jarrier, Elodie; Bourgeon-Renault, Dominique
- Abstract
This study draws on the experiential approach and has two main goals: to explore the different dimensions of the museum experience regardless of whether it is mediated by mediation devices (e.g., audio guides, interactive terminals, SmartPhones, tablets, augmented reality), and to identify the impact of such devices on visitors' behavioural intentions. The authors conduct a qualitative and exploratory investigation to address the following questions: Does the development of such devices affect both experience dimensions and the audience's behavioural intentions? Which components of a museum visit are concerned?
- Subjects
MUSEUM attendance; MUSEUM visitors; SMARTPHONES; AUDIO tours; MEDIATION
- Publication
International Journal of Arts Management, 2012, Vol 15, Issue 1, p18
- ISSN
1480-8986
- Publication type
Article