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- Title
Lesson Plan: Business Leaders Still Don't Understand Strategic Communication.
- Authors
Byrum, Kristie; Rennie, Kathleen
- Abstract
The article talks about lack of knowledge about the strategic communication among executives and plan of Public Relations Society of America (PRSA) in launching business school program. Topics discussed include absence of strategic-communications courses in undergraduate and graduate-level business programs in business schools; collaboration of PRSA with business schools to develop and test a pilot program; and pilot schools such as Tuck School of Business and Kellogg School of Management.
- Subjects
STRATEGIC communication; EXECUTIVES; PUBLIC Relations Society of America; BUSINESS education; BUSINESS schools
- Publication
Public Relations Tactics, 2017, Vol 24, Issue 12, p1
- ISSN
1080-6792
- Publication type
Article