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- Title
Resources for Research and Pedagogy on New Product Development Processes.
- Authors
Rao, Vithala R.
- Abstract
The authors purpose is to review various recent sources available for teaching and research on new product development (NPD) processes and identify some research and writing opportunities. For the educator, he identifies various sources to consult while designing a course on NPD, and for the researcher, he identifies emerging themes in the broad area of NPD. He focus on selected books and monographs in this area.
- Subjects
MARKETING literature; MARKETING -- Bibliographies; NEW product development; PRODUCT management; BUSINESS literature; RESEARCH &; development; STRATEGIC planning; PRODUCT launches; MARKETING strategy; MANAGEMENT bibliography; MANAGEMENT literature
- Publication
Journal of Marketing Research (JMR), 1997, Vol 34, Issue 1, p185
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3152075