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- Title
Evaluating the Relationships Among Attitude Toward Business, Product Satisfaction, Experience, and Search Effort.
- Authors
Anderson, Ronald D.; Engledow, Jack L.; Becker, Helmut
- Abstract
A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAAM) and the LISREL model. The fact that the basic hypotheses of the model are supported suggests a positive relation between business attitude and product satisfaction and a negative one between business attitude and information search. The LISREL model is seen as o useful tool in future work in structural modeling.
- Subjects
CONSUMER attitudes; CONSUMERISM; STRUCTURAL frame models; CONSUMER behavior -- Social aspects; PRODUCT acceptance; SHOPPING; FACTOR analysis; CONSUMER education; PURCHASING -- Social aspects; SOCIAL responsibility of business; SOCIAL movements; CONSUMER culture
- Publication
Journal of Marketing Research (JMR), 1979, Vol 16, Issue 3, p394
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3150714