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- Title
"Celebration of the Body": Marshall McLuhan and the Sensory Conceptualism of the N.E. Thing Co. Ltd.
- Authors
Lauder, Adam
- Abstract
Through a close reading of the 1976 artist's book and exhibition catalogue "Celebration of the Body," the N.E. Thing Co. Ltd.'s pioneering representations of the body's "informationalization" are situated within the conceptual company's creative reworking of Marshall McLuhan's sensory media theories. In turn, McLuhan's thought is located within a genealogy of physiological aesthetics that troubles conventional narratives of Conceptual art as a movement defined by its engagement with theories of cognition, language, and systems. Friedrich Kittler's analysis of modernism as reflecting the decomposition of the body under a regime of psychophysical experimentation provides the framework for this article's re-evaluation of the Toronto School theorist and his influence on the foundational Vancouver-based "critical company."
- Subjects
MCLUHAN, Marshall, 1911-1980; N.E. Thing Co.; CONCEPTUAL art; MEDIA studies; COGNITION; LANGUAGE &; languages; KITTLER, Friedrich A., 1943-2011
- Publication
Canadian Journal of Communication, 2015, Vol 40, Issue 3, p447
- ISSN
0705-3657
- Publication type
Article
- DOI
10.22230/cjc.2015v40n3a2911