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- Title
From March of the Volunteers to Amazing Grace: the death of China’s Main Melody movie in the 21st centuy.
- Authors
Yau, Shuk-ting Kinnia
- Abstract
Numerous Main Melody movies released in China since the millennium fall far short of achieving their original purpose as promoted by Deng Xiaoping. This paper discusses some of the most well-known Main Melody movies produced since 2000 and audience reception of these films, demonstrating how "party-state ideology" in them has either become the target of laughter and criticism or has been replaced or drowned out by commercial elements. Some film scholars maintain that serving the state and integrating entertainment with Party ideology continue to constitute the main purpose of Main Melody movies in the contemporary period.[11] I argue to the contrary: no matter how marketized Main Melody movies have become or how "main-melodized" commercialized films have become, Main Melody movies have in effect lost their capacity to promote "party-state ideology" in the way the CCP originally envisioned. This policy has had highly successful results, though their films do not have Main Melody storylines.[37] Furthermore, due to widespread commentary on the Internet, audiences at large have become averse to films that preach political or other propaganda and advise each other which films to watch and which to avoid.
- Subjects
CHINA; FILM box office revenue; MELODY; MOTION picture industry; CULTURE; MARCHING bands; BIOGRAPHICAL films; LAUGHTER
- Publication
Jump Cut: A Review of Contemporary Media, 2019, Issue 59, p1
- ISSN
0146-5546
- Publication type
Article