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- Title
Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research.
- Authors
Stephen, Andrew T
- Abstract
This article reflects on the study of consumer-related emerging topics in the Journal of Consumer Research (JCR) and looks ahead to consider what the next generation of emergent issues might be that capture consumer researchers' attention and interest. Drawing on conversations with eminent scholars who have made major contributions to JCR by introducing emerging topics to our literature, the author (i) provides a commentary of past approaches to researching novel emerging topics, (ii) suggests some domains from which new emerging topics for consumer research can be sourced, such as new digital technologies (e.g. artificial intelligence) and major societal challenges (e.g. climate change, sustainability, and health), and (iii) offers guidance on how to approach research on important emerging topics.
- Subjects
CONSUMER research; ARTIFICIAL intelligence; CLIMATE change; SUSTAINABILITY; CONSUMER behavior
- Publication
Journal of Consumer Research, 2024, Vol 51, Issue 1, p114
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1093/jcr/ucae014