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- Title
COVID-19 Compliance and Media Consumption: A Longitudinal Study of Finland and the US During the First Year of COVID-19.
- Authors
Koivula, Aki; Räsänen, Pekka; Marttila, Eetu; Sedgwick, Donna; Hawdon, James
- Abstract
The article examines media consumption and compliance with health-protective measures during the COVID-19 pandemic. Two-wave, longitudinal surveys were conducted in Finland and the United States in April 2020 and October 2020, with a total of 1,380 participants (N = 1,380). The variables analyzed included daily consumption of different media channels (broadcast, print, and social media), health-protective behavior, and COVID-19 self-efficacy. The results indicated that individuals who consumed more than one media channel on a daily basis exhibited increased health-protective behavior and COVID-19 self-efficacy in both countries. One-sided and social media-based media consumption showed a negative association with health-protective behavior and COVID-19 self-efficacy in both countries. Finally, COVID-19 self-efficacy was found to mediate the relationship between media consumption and health-protective behavior in both countries, with a stronger effect observed in the United States.
- Subjects
FINLAND; UNITED States; COVID-19; PATIENT compliance; MEDIA consumption; HEALTH behavior; COVID-19 pandemic; COMPLIANT behavior
- Publication
Journal of Broadcasting & Electronic Media, 2023, Vol 67, Issue 4, p530
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838151.2023.2226276