We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Gender Roles, Gender Bias, and Cultural Influences: Perceptions of Male and Female UAE Public Relations Professionals.
- Authors
Lee, Sang; Alsereidi, Raya Hamad; Ben Romdhane, Samar
- Abstract
Research into gender dynamics in the Public Relations (PR) industry has suggested that the gendered perceptions of PR roles, gender bias, and cultural norms may contribute to gender-related issues in the field. The current study, framed as an exploratory investigation, examines how PR professionals in the United Arab Emirates (UAE) perceive gender equality issues within their industry. Drawing on survey responses from 152 PR practitioners in the UAE, this research investigates the extent to which these professionals perceive gender equality issues in the PR sector. The survey results reveal positive perceptions of gender equality issues, although some specific gender-related concerns emerge. One key finding is that there are minimal gender differences in perceiving gender equality issues between male and female professionals. Respondents also expressed confidence that their organizations are implementing practices in support of gender equality and recognizing the impact of such practices on employee performance. Given the lack of data on gender equality in the UAE, this exploratory study contributes to a better understanding of gender equality among professionals and provides insights into the strategies for advancing gender equality in the sector.
- Subjects
UNITED Arab Emirates; GENDER inequality; PUBLIC relations personnel; SEX discrimination; SOCIOCULTURAL factors; GENDER differences (Sociology); JOB performance; GENDER role
- Publication
Social Sciences (2076-0760), 2023, Vol 12, Issue 12, p673
- ISSN
2076-0760
- Publication type
Article
- DOI
10.3390/socsci12120673