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- Title
UMA VISÃO NÃO-LINEAR SOBRE ESTRATÉGIA EMPRESARIAL PELO PRISMA DA COMPLEXIDADE.
- Authors
Wittmann, Milton Luiz; Lübeck, Rafael Mendes; De Mesquita Nelsis, Vinicius
- Abstract
The present article comprises a theoretical reflection business strategies based on linear assumptions, that emphasize planning and rigidly structured strategies, with those based on complex and systemic processes. The integrated vision of the company and its capabilities with the market, but still not enough, since the dynamics of the environment in which occurs the strategy imposes the need for adjustments throughout the process to shape the strategy defined a priori making this effective achievement of organizational objectives. The final considerations suggest the creation of an integrative theory combining the distinct visions that guide the development of strategies, an argument strengthened by Porter's MBV (Market Based View) and Penrose's RBV (Resource Based View).
- Subjects
BUSINESS planning; COMPLEXITY (Philosophy); ECONOMIC competition; PRISM (Computer system); LABOR market
- Publication
Revista Pensamento Contemporâneo em Administração, 2013, Vol 7, Issue 4, p117
- ISSN
1982-2596
- Publication type
Article
- DOI
10.12712/rpca.v7i4.288