Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePLACE BRANDING PERNAMBUCO: ANALYSIS OF THE FEELINGS OF THE USERS THROUGH INSTAGRAM HASHTAGS.AuthorsMacedo Prudencio de Lima, Jorge Italo; Gomes Pessanha, Gabriel Rodrigo; Pereira de Araújo, Maria Valéria; de Almeida Alves, Rebeka Coelho; Paes Cesário, Marilia Ferreira; de Oliveira Rocha, Ana Clara FirminoSubjectsX Corp.; PLACE marketing; USER-generated content; TAGS (Metadata); SENTIMENT analysis; ONLINE social networks; CONSUMER behavior; SCIENTIFIC knowledge; MUSEUM studiesPublicationREMark: Revista Brasileira de Marketing, 2022, Vol 21, Issue 1, p154ISSN2177-5184Publication typeArticleDOI10.5585/remark.v21i1.20578