We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
TEACHING INTERNATIONAL MARKETING IN AN EXPERIENTIAL LEARNING COURSE: PRACTICE AND IMPACTS.
- Authors
Tiger Li; Chiang-nan Chao; Fuan Li
- Abstract
International market entry is an important subject in marketing and business education. However, the current status of teaching international market entry is unsatisfactory. This research introduces the adoption of an experiential learning course and examines its effectiveness in teaching the subject. Experiential learning is the process whereby knowledge is created through the transformation of experience. The findings of an empirical study demonstrate that students perceive the experiential learning course as more effective in teaching market entry strategies.
- Subjects
BUSINESS education (Graduate); BUSINESS education standards; INTERNATIONAL business enterprises; INTERNATIONAL markets; EXPERIENTIAL learning; EFFECTIVE teaching
- Publication
International Journal of Education Research, 2013, Vol 8, Issue 1, p37
- ISSN
1932-8443
- Publication type
Article