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- Title
The Hierarchy of Ethical Consumption Behavior: The Case of New Zealand.
- Authors
Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra; Noone, Abigayle
- Abstract
Consumers need to move to more sustainable/ethical behavior. Previous research has explored changing consumption with most studies concentrating on specific aspects of sustainable/ethical consumption. This study uses a full range of citizen defined ethical choices. Applying Rasch modeling to consumers' reports of ethically motivated consumption choices, a hierarchy of ethical choices is created. This hierarchy of ethical consumption choices allows the application of stages of change theory to progress consumers up the hierarchy of ethical choices, with implications for public policy, pressure groups and consumers.
- Subjects
NEW Zealand; CONSUMER behavior; ECONOMIC consumption &; ethics; RASCH models; MACROMARKETING
- Publication
Journal of Macromarketing, 2014, Vol 34, Issue 1, p57
- ISSN
0276-1467
- Publication type
Article
- DOI
10.1177/0276146713508560