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- Title
'Keeping it real': the politics of Channel 4's multiculturalism, mainstreaming and mandates.
- Authors
Malik, Sarita
- Abstract
The article reflects on multiculturalism of Channel 4. The idea of 'multiculturalism' is a significant aspect of branding wherein the channel is accountable in a certain way and is the champion of the misrepresented voices. It also discusses Channel 4's relationship with ethnic minorities that has not been static or fixed wherein changes occurred in its approach to representation and its relationship with stakeholders that include the public and product-suppliers.
- Subjects
CHANNEL Four Television Corp.; MULTICULTURALISM; BROADCASTING industry; CULTURAL policy; CULTURAL industries
- Publication
Screen, 2008, Vol 49, Issue 3, p343
- ISSN
0036-9543
- Publication type
Editorial
- DOI
10.1093/screen/hjn041