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- Title
Championing the City Motto: An Analysis of Edmonton's Un/Official Slogan.
- Authors
Bunio, Nathan; Wyly, Elvin
- Abstract
This article examines urban slogans using a case study of Edmonton's unofficial motto; "City of Champions." We will be exploring the decision-making process regarding the city slogan, specifically who creates and adopts a city slogan, and what the relationship is between a city's slogan and its residents. The analysis focuses on events in 2003, when the Edmonton Economic Development Corporation suggested creating a new slogan for the City, prompting a debate over whether to keep or discard the old slogan: "City of Champions." We carried out a historical case study, using newspaper articles, blogs, and city documents, to gauge public opinion and the slogan-building process. We argue that the residents are ultimately the key decision-makers regarding the creation and acceptance of a city's slogan. During the slogan-building process, residents modify, twist, and may adopt a slogan to build collective and multiple identities and images of the city to exhibit to themselves and outsiders.
- Subjects
EDMONTON (Alta.); SLOGANS; URBANIZATION; URBAN planning; DECISION making; EDMONTON Economic Development Corp.
- Publication
Geographical Bulletin, 2014, Vol 55, Issue 2, p81
- ISSN
0731-3292
- Publication type
Case Study