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- Title
Writer's Notebook: The Company Publication.
- Authors
Erb, Lyle L.
- Abstract
Business publication is a specialized commercial product, usually with paid or controlled circulation. When a business publication is devoted to one business or industry, it is called a trade journal. Too many company publications lack purpose. Apparently someone in management decides that the company should have a magazine or a newspaper. The first thing the new editor should do is determine the purpose of the publication. The answer usually is communication. Not that such material doesn't have its place in an employee publication, if not overdone and not permitted to get out of hand. Gossip columns can be fun. But sometimes they get coy and cute. And sometimes the humor can hurt. And that's one more disgruntled employee with whom you have communicated negatively. The purpose of an employee-company publication should be to create a unity of identification to get employees to identify with management, and management with employees, in one common cause. And doing that is really not easy.
- Subjects
HOUSE organs; PUBLICATIONS; BUSINESS; EMPLOYEES' magazines, newsletters, etc.; BUSINESS literature; COMMUNICATION; EMPLOYEES; INDUSTRIAL relations
- Publication
Public Relations Quarterly, 1986, Vol 31, Issue 2, p32
- ISSN
0033-3700
- Publication type
Article