Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEditorial Board.SubjectsMARKETING -- Bibliographies; MANAGEMENT bibliographyPublicationMarketing Science, 2016, Vol 35, Issue 4, piiiISSN0732-2399Publication typeArticleDOI10.1287/mksc.2016.eb.v35n4