Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLiebe Leserinnen und Leser!AuthorsHeidel, Bernhard; Germelmann, Claas Christian; Koch, TimoPublicationTransfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, Vol 70, Issue 1, p3ISSN1436-798XPublication typeArticle