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- Title
PURCHASING HABITS AND MARKET POTENTIALITIES OF THE OLDER CONSUMER.
- Authors
DODGE, ROBERT E.
- Abstract
The article presents information on a study conducted on a sample of the population of 65 years of age and older from Portland, Oregon to examine the marketing characteristics of older population during the 1960s. It reports on the changing social role of older persons in countries including the U.S. and China from being a burden on the society to that of a potential contributor within the 50 years of industrialization. It also reports that advancement in the treatment of the ill and drugs have increased the feeling of security for the older group. It discusses the contribution of the government by taking interest in several prolems of the aged and granting them special concessions.
- Subjects
PORTLAND (Or.); OREGON; UNITED States; CONSUMER behavior; OLDER people; NINETEEN sixties; AGE groups; RETAIL industry; SOCIAL psychology; SOCIAL status
- Publication
Law & Contemporary Problems, 1962, Vol 27, Issue 1, p142
- ISSN
0023-9186
- Publication type
Article
- DOI
10.2307/1190769