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- Title
Small-Firm Environmental Strategy.
- Authors
Tilley, Fiona
- Abstract
This paper examines the environmental strategies available to the small firm and being used in practice by small firms. The way in which small firms are responding to this challenge is referred to in this context as their `environmental strategy'. A generic typology of environmental strategies is assembled from a review of the existing literature. The findings from a series of face-to-face interviews with owner-managers in Leeds, West Yorkshire, UK, are used to investigate the environmental behaviour and strategy of small firms in practice. It was discovered that the small firms were adopting either a resistant, a reactive or a proactive environmental strategy. Few small firms in the study were found to be implementing a proactive environmental strategy and none had attained the level of environmental sophistication necessary to implement a sustainable/ecological strategy. This indicates that small firms, in the main, are employing environmental strategies that are framed in the `shallow ecology' world-view. Industrial ecology and ecological modernisation are presented as pathways opening up the opportunity of sustainable/ecological environmental strategy to those small firms wanting to holistically integrate the environment into their organisations.
- Subjects
SMALL business -- Environmental aspects; BUSINESS enterprises &; the environment
- Publication
Greener Management International, 1999, Issue 25, p67
- ISSN
0966-9671
- Publication type
Article