We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
BUCHAREST HOTEL MARKET IN THE EUROPEAN CONTEXT.
- Authors
DODU, Silvia Patricia; PATRICHI, Ioana Cristiana
- Abstract
The European hospitality industry currently sees an increase in all specific indicators, a fact that shows, on one hand, the ability of this sector to overcome the economic turbulences of recent years, but also the real perspectives for future growth. Today's hotel industry can no longer rely on the traditional growth methods, and needs to prepare for the major confrontation with the next-generation technological developments that generate modern marketing channels but, by default, incur significantly higher costs for simply "being" on the market. The Bucharest hotel market is no exception; in the recent past, it has witnessed a slight upwards trend generated by the increase of demand in the business tourism area, while also facing the challenge of integration of modern technologies in the hotel business.
- Subjects
BUCHAREST (Romania); HOTELS; HOSPITALITY industry; ECONOMIC indicators; ECONOMIC development; INNOVATIONS in business; EUROPEAN Union
- Publication
USV Annals of Economics & Public Administration, 2014, Vol 14, Issue 2, p48
- ISSN
2285-3332
- Publication type
Article