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- Title
FUNDRAISING EN LA UNIVERSIDAD PÚBLICA COMO FÓRMULA DE CAPTACIÓN DE RECURSOS.
- Authors
de las Heras-Pedrosa, Carlos; Jambrino-Maldonado, Carmen; Iglesias-Sánchez, Patricia
- Abstract
Institutional relations policy and fundraising constitute main strategy to complete the financing of universities. It is necessary to have in account especially win to win paradigm that is oriented to establish symmetric relationships and to improve the institutional sustainability. The main objective is the characterization of fundraising management (sponsorship and patronage) in the Spanish universities as well as to know the different work systems and tools in this field. This research has practical implications for improving fundraising in academic institutions, so relationships and actions with stakeholders' are analyzed as alternative of funding in universities. In this way, proposition focused on issues such as philanthropy or corporate culture is presented according the sense of belonging to the University. The results suggest that fundraising base depends on the level of corporate culture of the patron or sponsor - of the stakeholders - regarding beneficiary institution. To sum up the chances of getting a grant are increased if sense of belonging is greater, mainly with voluntary initiatives.
- Publication
Revista Prisma Social, 2016, Issue 16, p711
- ISSN
1989-3469
- Publication type
Article