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- Title
UNDERSTANDING THE ONLINE CONSUMER BEHAVIOUR AND THE USAGE OF THE INTERNET AS A BUSINESS ENVIRONMENT - A MARKETING RESEARCH.
- Authors
Luigi, DUMITRESCU; Gheorghe, ORZAN; Mircea, FUCIU
- Abstract
The society that we live in is in a continuous state of change. The last years of developments in the field of communication, technology, information and marketing have created new shifts in the way the consumers inform and buy certain products and services. Our paper aims to underline from a theoretical point of view the concept of consumer behaviour, the decision making process, in the online context. We are also presenting a second part of a quantitative marketing research with regard to the consumers' point of view related to the usage of Internet, the consumer behaviour for Internet based purchases and the main information sources and activities undertaken online.
- Subjects
CONSUMER behavior; INTERNET users; ECONOMIC development; MARKETING; INFORMATION &; communication technologies
- Publication
Revista Economică, 2015, Vol 67, Issue 3, p63
- ISSN
1582-6260
- Publication type
Article