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- Title
Special Issue of Production and Operations ManagementSpecial Issue: Transformative Marketing and Operations Management.
- Authors
Kumar, V.; Kumar, Subodha; Leone, Robert P.
- Abstract
This mining of the customer data generates three market-based resources of major importance are a firm's customer information I assets i , customer information analysis I capabilities i , and customer I knowledge i (Varadarajan, 2018). How should a firm change their practices regarding customer operations, service operations, manufacturing and control, quality management, and relationship enforcement such that the endogenous shock of transformative marketing can be accepted and taken forward? The continuous change in the environment, which is a hallmark of the operations management (OM) and marketing disciplines, is informed by academic research pursuits and real-world business developments.
- Subjects
MARKETING management; OPERATIONS management; ARTIFICIAL intelligence; BUSINESS success; TOTAL quality management; SMALL business
- Publication
Production & Operations Management, 2021, Vol 30, Issue 5, p1545
- ISSN
1059-1478
- Publication type
Article
- DOI
10.1111/poms.13476