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- Title
NEW WAYS IN THE COGNITIVE DIMENSION OF INFORMATION OPERATIONS.
- Authors
HAIG, Zsolt; HAJDU, Veronika
- Abstract
In this paper the authors introduce the cognitive dimension that is becoming more and more important in the field of information operations with special regard to psychological operations (PSYOPS). The strengthening role of influencing skills and technological progress has created new avenues and opportunities in the military field. The paper seeks to point out the relationship between marketing and PSYOPS. In connection with this, the study intends to present a new approach to PSYOPS that can achieve the operational goals which set by the leader by applying guerrilla marketing tools and methods.
- Subjects
PRIMARY audience; PSYCHOLOGICAL warfare; GUERRILLA marketing; MARKETING; MILITARY bases
- Publication
Revista Academiei Fortelor Terestre, 2017, Vol 22, Issue 2, p94
- ISSN
1582-6384
- Publication type
Article