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- Title
A CONTRIBUIÇÃO DA REDE FAIRTRADE PARA A PERFORMATIVIDADE CRÍTICA EM COOPERATIVAS DE CAFEICULTORES.
- Authors
Cezar, Layon Carlos; Reis Rosa, Alexandre
- Abstract
The aim of this article is to analyze the influence of the Fairtrade network formation and articulation process on the critical performativity of coffee producer cooperatives. The study is based on a qualitative, exploratory, and interpretative approach based on the triangulation of semi-structured interviews, non-participant observation, and documents for the construction of the case study carried out in a cooperative of Conilon coffee producers. The main results indicate that the insertion of the cooperative in the network promoted by Fairtrade allowed an expansion of its way of acting without the loss of identity, resisting the numerous pressures exerted by the other members, from democratic mechanisms that became engines to boost the critical performance of the organization. From the investigation, it is believed that the article advances in the discussion of critical performativity, showing that in alternative organizations such as cooperatives, this proposal challenges the proposition of simply questioning discourses and managerial practices, requiring a pragmatic intervention for the transformation of organizational reality.
- Publication
Organizações Rurais & Agroindustriais, 2020, Vol 22, Issue 2, p1
- ISSN
1517-3879
- Publication type
Article
- DOI
10.48142/2220201581