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- Title
USING SELF-ORGANIZED MAPS AND ANALYTIC HIERARCHY PROCESS FOR EVALUATING CUSTOMER PREFERENCES IN NETBOOK DESIGNS.
- Authors
Nai-Hua Chen; Min-Hsin Chen; Ruey-Chi Jao
- Abstract
Netbooks are small, stripped-down laptops that are inexpensive ($400-ish) and lightweight (3 lb). A Taiwanese company called ASUS first introducing the netbook, the Eee-PC, which has captured the market since 2007. Sales of netbooks increased from 182,000 in 2007 to 11m in 2008, and will reach 21m in 2009. Many famous PC makers are dedicated in making netbooks following the trend of the ultraportable netbook market. However, netbooks are still new to the market. There are problems that do not meet customer requirements. In this study, the Self-Organized Maps (SOM) is first used for market segmentation. Then the Analytic Hierarchy Process (AHP) is used to analyze selection process of netbook attributes. Empirical studies stress the important attributes which are the keyboard size, the monitor size and low-pitch sound. Results can provide related PC industry for further improvement.
- Subjects
TAIWAN; NETBOOK computers; COMPUTER manufacturing; MARKET segmentation; EMPIRICAL research; KEYBOARDS (Electronics); COMPUTER monitors; COMPUTER industry; ASUSTEK Computer Inc.
- Publication
International Journal of Electronic Business Management, 2009, Vol 7, Issue 4, p297
- ISSN
1728-2047
- Publication type
Article