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The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing.
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- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 99, doi. 10.1177/10949968231180497
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- Article
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality.
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- Journal of Interactive Marketing, 2019, v. 47, p. 53, doi. 10.1016/j.intmar.2019.03.004
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- Article
The Export Information System: An Empirical Investigation of Its Antecedents and Performance Outcomes.
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- Journal of International Marketing, 2013, v. 21, n. 3, p. 72, doi. 10.1509/jim.12.0165
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- Article
National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 1, doi. 10.1509/jimk.19.2.1
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- Article
Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities.
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- Journal of International Marketing, 2005, v. 13, n. 2, p. 57, doi. 10.1509/jimk.13.2.57.64856
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- Article
Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations.
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- Journal of International Marketing, 2001, v. 9, n. 3, p. 1, doi. 10.1509/jimk.9.3.1.19928
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- Article
Strategy fit and performance consequences of international marketing standardization.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2006, v. 27, n. 9, p. 867, doi. 10.1002/smj.549
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- Article
Managerial, organizational, and external drivers of sales effectiveness in export market ventures.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 270, doi. 10.1007/s11747-007-0041-5
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- Article