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- Title
MARKETING TO CONSUMERS: Effectively Reaching High Net Worth Women.
- Authors
Schulaka, Carly
- Abstract
The article focuses on the key findings in the Consumer Sentiment Index on female consumers in the U.S. It notes that high net worth women represents large and huge profit for financial planning firms. It mentions that inorder to attract high net worth women, it suggests to understand who they are, their financial condition, and their expectations for the future. It states that 23% of high net worth women projects their real family income to augment for the next two years which signifies that wealthy women will continue to have robust purchasing power. Moreover, it further details various significant findings.
- Subjects
UNITED States; MARKETING of financial planning services; WOMEN consumers; PERSONAL finance; FINANCIAL planning; FINANCIAL management; WEALTH management services; BUSINESS planning; MARKETING strategy; PURCHASING power
- Publication
Journal of Financial Planning, 2009, Vol 22, Issue 9, p6
- ISSN
1040-3981
- Publication type
Article