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- Title
Negativity about Europe: Does it propel parties' media visibility?
- Authors
Eugster, Beatrice; Adam, Silke; Jansen, Severin; Maier, Michaela
- Abstract
In recent decades, the prevalence of negative communication has intensified across the world. In this article, we seek to understand the mechanisms that spread negativity about a unified Europe. We study the specific conditions under which negative party communication boosts media visibility, focusing on the role of country-specific party conflicts on European Union (EU) integration. Our analysis is based on content analysis data of parties' press releases and media coverage in the 12 weeks preceding the 2014 European Parliamentary elections in seven countries (Austria, France, Germany, Greece, the Netherlands, Portugal, and the United Kingdom). We find that EU-negative party communication by and large does not matter for party visibility in the media, though the results provide scant evidence that cross-national differences relate to a country's party conflict.
- Subjects
POLITICAL communication; CONTENT analysis; NEGATIVISM; POLITICAL knowledge; CRITICAL analysis
- Publication
Communications: The European Journal of Communication Research, 2021, Vol 46, Issue 4, p564
- ISSN
0341-2059
- Publication type
Article
- DOI
10.1515/commun-2019-0145