Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMULTIVARIATE MODEL BUILDING; THE VALIDATION OF A SEARCH STRATEGY.AuthorsRobinson, Patrick J.AbstractThe article presents a review of the book "Multivariate Model Building: The Validation of a Search Strategy," by John Sonquist.SubjectsMULTIVARIATE Model Building: The Validation of a Search Strategy (Book); SONQUIST, John; MARKETING research; NONFICTIONPublicationJournal of Marketing Research (JMR), 1971, Vol 8, Issue 2, p268ISSN0022-2437Publication typeBook ReviewDOI10.2307/3149779