We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
CCV Scale: Development and Validation of Customer Co-Created Value Scale in E-Services.
- Authors
Agrawal, Amit Kumar; Rahman, Zillur
- Abstract
The present study aims to conceptualize, structure, refine and empirically validate a customer co-created value (CCV) scale. Two stage approach has been undertaken for conceptualizing value co-creation: stage 1 involved initial item generation for CCV through qualitative research and purification through exploratory factor analysis; stage 2 comprised validation of CCV using confirmatory factor analysis and structural equation modelling. Total 19 items were classified into the following five dimensions of CCV: relational, personal, economic, interactive, and experiential. Findings of the study reveal that co-created value significantly affects customer satisfaction. Based on various reliability and validity tests, the considered scale exhibits good psychometric properties. The study seeks to conceptualize and empirically measure value co-created in e-services context.
- Subjects
ELECTRONIC services; EXPLORATORY factor analysis; CONFIRMATORY factor analysis; STRUCTURAL equation modeling; CUSTOMER cocreation
- Publication
Current Psychology, 2019, Vol 38, Issue 3, p720
- ISSN
1046-1310
- Publication type
Article
- DOI
10.1007/s12144-017-9639-z