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- Title
Neuroscience experiment applied to investigate decision-maker behavior in the tradeoff elicitation procedure.
- Authors
Roselli, Lucia Reis Peixoto; Pereira, Leydiana de Sousa; da Silva, Anderson Lucas Carneiro de Lima; de Almeida, Adiel Teixeira; Morais, Danielle Costa; Costa, Ana Paula Cabral Seixas
- Abstract
The Tradeoff Elicitation Procedure is a Multi-Criteria Decision Making/Aiding method which is responsible for eliciting scaling constants and presents a robust axiomatic structure. As to its axiomatic structure, this procedure requires the decision-maker to identify the exact indifference point which induces a large number of inconsistencies in the process. In order to evaluate Decision Maker behavior in the Tradeoff elicitation and explore inconsistency in this process, a Neuroscience experiment was conducted using neuro tools, such as an Eye Tracking and an Electroencephalography (EEG). The experiment was applied in a sample of 52 management engineering students. After the data were collected, analyses were developed in order to suggest decision-makers' behavior in the steps of this procedure. In summary, the responses of the pupils are increased during the process indicating a cognitive effort, and EEG data confirmed this result considering frontal alpha asymmetry and theta power in the frontal electrodes as variables for analysis.
- Subjects
EYE tracking; NEUROSCIENCES; ENGINEERING management; ENGINEERING students; MULTIPLE criteria decision making
- Publication
Annals of Operations Research, 2020, Vol 289, Issue 1, p67
- ISSN
0254-5330
- Publication type
Article
- DOI
10.1007/s10479-019-03394-w