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- Title
Our City, Our Future.
- Authors
McGREAL, RYAN
- Abstract
The article describes the case of the Our City, Our Future (OCOF) campaign in Hamilton, Ontario, wherein alternative and social media were used by citizens to engage decision makers directly and mobilize public support. He says that the campaign called on the City Council to affirm once again the West Harbour site as its choice for the Pan American Games Stadium, which will be financed through the Future Fund. He adds that the OCOF successfully communicated how the real public interest should be prioritized over private interests.
- Subjects
HAMILTON (Ont.); ONTARIO; ALTERNATIVE mass media; SOCIAL media; STADIUMS; PUBLIC interest
- Publication
Our Schools / Our Selves, 2011, Vol 20, Issue 3, p121
- ISSN
0840-7339
- Publication type
Case Study