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- Title
ÖZEL HASTANELERDE MÜŞTERİ MEMNUNİYETİ UNSURLARI ve SADAKATİN BÜYÜKŞEHİR-ŞEHİR KIYASLAMASI.
- Authors
ZENGİN, Üyesi Asude Yasemin; SAĞLAM, Şengül
- Abstract
The purpose of the study is to reveal the difference between the loyalties and the factors that determine the satisfaction of patients/customers receiving healthcare services from private hospitals in metropolitan cities and those in smaller cities. Three hundred twenty-two face to face questionnaires are conducted among the patients/customers in Kocaeli metropolitan and the city of Aksaray. In addition to descriptive statistics, Mann Whitney U Test and Kruskal Wallis H analysis are used to compare groups. Results show no differences in income in both cities; men are more satisfied and loyal in the metropolitan whereas there is no difference among the groups regarding gender in the city. The level of satisfaction and loyalty is lesser among student patients both in the metropolitan and the city. Results indicate that there are differences regarding the sociodemographics between the metropolitan and the city private hospitals in patients' satisfaction and loyalty.
- Subjects
KOCAELI Ili (Turkey); MANN Whitney U Test; PATIENT satisfaction; URBAN hospitals; SMALL cities; HOSPITAL patients
- Publication
Visionary E-Journal / Vizyoner Dergisi, 2022, Vol 13, Issue 33, p122
- ISSN
1308-9552
- Publication type
Article
- DOI
10.21076/vizyoner.959721