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- Title
Strategic Intent: A Key to Business Strategy Development and Culture Change.
- Authors
Ice, James W.
- Abstract
In 2002, Respironics, Inc. was at a turning point in its history. Changing market conditions, increased regulation and growing competition prompted executive management to commission a project to develop a sustainable business strategy capable of delivering consistent and predictable growth. This paper outlines the major steps, decision points, and challenges encountered during the creation and implementation of this strategy. Particular emphasis is placed on the central role articulating a "Strategic Intent" played in achieving success.
- Subjects
RESPIRONICS Inc.; STRATEGIC planning; BUSINESS planning; CORPORATE culture; ORGANIZATIONAL behavior; ORGANIZATIONAL change; CHANGE management; MANAGEMENT; ECONOMIC competition
- Publication
Organization Development Journal, 2007, Vol 25, Issue 4, pP169
- ISSN
0889-6402
- Publication type
Article