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- Title
Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football.
- Authors
Schreyer, Dominik; Schmidt, Sascha L.; Torgler, Benno
- Abstract
Abstract: Despite its prominence in the economic literature, our knowledge regarding the role of game outcome uncertainty (GOU) in spectator decision‐making is fairly limited. Even worse, studies testing the uncertainty of outcome hypothesis (UOH) by exploring TV demand for European football have further intensified the original ambiguity. In this paper, we revisit the role of GOU in spectator decision‐making by testing the UOH with regard to two different sporting products: (1) domestic league and (2) knockout tournament games. Analyzing TV demand for almost 1,500 German football games, we find support for the UOH in league, though not in knockout tournament games.
- Subjects
SOCCER tournaments; GAME theory; ECONOMIC demand; FOOTBALL attendance; UNCERTAINTY (Information theory)
- Publication
German Economic Review, 2018, Vol 19, Issue 2, p140
- ISSN
1465-6485
- Publication type
Article
- DOI
10.1111/geer.12120