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- Title
Internationalization processes for sub‐Saharan Africa's small and medium‐sized enterprises: The case of Ivory Coast.
- Authors
Mahamadou, Zoubeyda
- Abstract
The aim of this research is to characterize the main internationalization paths of African small and medium‐sized enterprises (SMEs) particularly Ivorian ones. From our results analysis, it appears that the internationalization strategies of African SMEs are specific and adapted to their environments and characteristics. For example, it is important that Ivorian SMEs' managers take into account the national culture and the characteristics of the host market (situation of significant need, market saturation, protectionism) during their international approaches. In addition, we find out that most Ivorian SMEs adopt upstream (import) and downstream (export) internationalization with import as the first mode of entry into foreign markets. Finally, we observe that it is essential that African governments recognize the potential of international SMEs for economic development by introducing support programs. Otherwise, African SMEs would not be able to compete globally and grow.
- Subjects
SUB-Saharan Africa; COTE d'Ivoire; GLOBALIZATION; PROTECTIONISM; MARKET saturation; BUSINESS enterprises; NATIONAL account systems
- Publication
Thunderbird International Business Review, 2021, Vol 63, Issue 4, p437
- ISSN
1096-4762
- Publication type
Article
- DOI
10.1002/tie.22190